(version française: Portraits pro & personal branding de Julie Chapon, fondatrice la célèbre app Yuka)
🇺🇸Here is an example of what we call a personal branding professional portrait shoot: the photoshoot is completely custom-designed around the message that the CEO wants to convey via those professional images, and we create a collection of professional headshots through different sets, portrait studio lights, moods, and even locations.
Here is Julie Chapon. She is a very determined and ambitious young woman who is making a lot of noise in France shaking the food and beverage industry by creating an app that is now used by 15 million users across different countries in Europe: Yuka.
Yuka is an app with which you can scan your products when you do your groceries and it gives you information to analyze the impact on your health with a color code.
When Julie Chapon contacted us, as a visionary female CEO in the tech industry, she wanted professional headshots that matched her casual energy while feeling empowering and strong.
We decided then to have corporate portraits not so “corporate” in a studio on a yellow backdrop, to match the Yuka brand and Julie’s energy. We also created professional photos in a natural light environment as well as in Parisian streets and a Parisian park.
Several of those images are now used in different news articles, national newspapers like Madame Figaro and even exhibited in the Parisian streets. It is also meant to be used for her digital communication and social media.