• Alice Prenat

SHOULD MY LINKEDIN PROFILE PICTURE BE IN COLOR OR IN BLACK AND WHITE?

Updated: Jun 15

🇺🇸You have your new profile picture ready to post, you feel super excited about sharing it but as you opened LinkedIn you realize that some of your peers have black and white profile pictures and your is in color? Does it really matter? What’s the best? 


Here are some guidelines to help you make that choice… because yes, there is actually no right or wrong. 




CONTEXT OF THE USE OF YOUR PORTRAITS


Your professional executive portrait is like your own marketing tool. 

And when we say ‘marketing’, it implies that tools or actions have to be well adapted to the target to have a full and efficient impact. 


So what you want to ask yourself, before choosing to put your professional headshot in colors or in black and white is ‘who is the target am I trying to reach?’.

For instance, If you use your corporate headshot on Linkedin because you are in search of a position in the luxury industry, or if you are using your portrait on your website because you just launched a very innovative high tech project… these are very different objectives. 


In traditional industries like law, finance, or areas where there is a historical ’savoir-faire’, like many of the high-end luxury brands, the black and white corporate portraits really fit the mood and the elegance.






In areas like communication, marketing, healthcare, and high tech, a professional portrait in color is more relevant.






WHAT ENERGY DO YOU WANT TO CONVEY


Through the fascinating color science, we learn that colors trigger emotions and feelings. 



So by choosing to use a black and white professional photo, you mostly use the emotions around the black (authority, elegance, sobriety) and the grey (practical, bland) and you miss the chance to trigger any other positive feelings through other colors. Feelings like expertise, power, balance, loyalty etc. 



So conclusion: there is no right or wrong, it just has to be relevant to the message you want to convey on your professional headshots.

ARE YOU A #WONDERMADAME

Dear peers photographers, getting inspired is "ok" but please find your own words for your website: It will be way much more convincing, believe me. Trust your creative mind. Also, you are surely aware of the copyright on your images, it's the same for website copy. Feel free to contact me for any question you would have, I am always happy to answer !

Cher(es) consoeurs, confrères photographes, prendre de l'inspiration est 'ok' mais s'il vous plait, trouvez vos propres mots sur votre site internet et brochures marketing: croyez-moi, c'est beaucoup plus convaincant. Faites confiance en votre pouvoir créatif ! Aussi, vous devez être familier avec la notion de copyright sur vos images, c'est pareil pour le texte d'un site internet. Si vous avez une question, contactez-moi, je suis toujours ravie d'y répondre. 

STUDIO PORTRAIT EXECUTIVE

NYC PROFESSIONAL PORTRAIT PHOTOGRAPHER SPECIALISING IN UPSCALE, ELEGANT AND MODERN HEADSHOT AND CORPORATE PORTRAIT FOR  AMBITIOUS WOMEN AND MEN:  CEOs, TOP & C-LEVEL EXECUTIVES, ENTREPRENEURS, LEADERS. THOSE PROFESSIONAL HEADSHOTS ARE USUALLY USED FOR WEBSITES, LINKEDIN PROFILE, PRESS RELEASE & ARTICLE, ANNUAL REPORT, SOCIAL MEDIA, SPEAKING ENGAGEMENT, AND PERSONAL BRANDING COMMUNICATION IN GENERAL. WE TAILOR PROFESSIONAL PHOTOSHOOTS TO MEET ALL THE EXPECTATIONS FROM OUR INTERNATIONAL CLIENTELE. PORTRAIT STUDIO IN NYC AND IN PARIS, FRANCE. WE SERVE THE NY AREA: MANHATTAN ( ALL THE WAY TO UWS & UES) & BROOKLYN.

 

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